Click on an image to enlarge

Press Relations forms the basis of most commercial public relations campaigns, announcing, co-ordinating and reinforcing frequently disparate corporate, sales and awareness projects in a planned, continuous and unified communication strategy. Clear writing skills and a thorough knowledge of the available media and their requirements are essential for a successful campaign.

Specialising in the industrial sector, Stuart Blackburn Publicity's writers research and prepare clear and concise press releases and articles, announcing product developments, company changes and application stories to interest both editors and readers of relevant media.

The Agency liaises with appropriate media editors to publish these items, and to coincide with special features, bringing the company's name and products to the attention of their audiences.

In addition to research, writing and distribution, the Agency surveys forthcoming media schedules to plan feature articles to match the publications' themes and supply relevant copy. This enables clients' to arrange their advertising schedule to match editorial content and thus reinforce the message.

Stuart Blackburn Publicity regularly contact editors to assess requirements, develop closer media links with clients, their products and services, arranging editorial interviews with appropriate publications. When necessary, the Agency will advise clients on any special photographic or production requirements needed to enhance the publication of the article or press release etc.